> For the complete documentation index, see [llms.txt](https://gotts.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gotts.gitbook.io/docs/prd-shared/branding.md).

# Branding

> **Last Updated**: 2026-02-27 | **Referenced by**: All PRDs, CLAUDE.md, website/
>
> Single authoritative source for protocol naming and brand usage. When naming conventions drift between documents, this file is authoritative.

***

## Canonical Names

| Field                               | Value          |
| ----------------------------------- | -------------- |
| **Formal name**                     | Gotts Protocol |
| **Brand name**                      | Gotts          |
| **Prior working name** (deprecated) | AgenticVaults  |
| **Tagline**                         | No Safer Place |

## Domains

| Subdomain         | Purpose                                                     |
| ----------------- | ----------------------------------------------------------- |
| `gotts.ai`        | Marketing landing page                                      |
| `app.gotts.ai`    | On-chain dashboard app (vault explorer, agent directory)    |
| `portal.gotts.ai` | Agent account portal (custody setup, ERC-8004 registration) |

## npm Scope

All published packages use the `@gotts.ai` scope.

| Package               | npm name                |
| --------------------- | ----------------------- |
| MCP server            | `@gotts.ai/safe`        |
| Vault SDK + contracts | `@gotts.ai/vault`       |
| Agent proxy           | `@gotts.ai/agent-proxy` |
| Dev environment       | `@gotts.ai/devenv`      |
| EVM test toolkit      | `@gotts.ai/testnet`     |

## Product Names

| Component      | Name             | Notes                          |
| -------------- | ---------------- | ------------------------------ |
| MCP server     | **Gotts Safe**   | 154 tools across 30 categories |
| Vault protocol | **Gotts Vaults** | ERC-4626 + ERC-8004            |
| Proxy module   | **Agent Proxy**  | Standalone time-delay proxy    |

## Usage Rules

| Context                    | Name to use         | Notes                     |
| -------------------------- | ------------------- | ------------------------- |
| Code, docs, CLAUDE.md, npm | `Gotts`             | Canonical name            |
| Formal / legal contexts    | `Gotts Protocol`    | Full formal name          |
| Landing page headings      | `Gotts`             | Canonical name            |
| Landing page body copy     | `Gotts`             | Canonical name            |
| Package imports            | `@gotts.ai/…`       | npm scope                 |
| Contract name prefixes     | `Agent` or `Gotts`  | e.g., `AgentVaultFactory` |
| Deprecated names           | ~~`AgenticVaults`~~ | Do not use in new docs    |

***

## Brand Voice in Visual Design

The visual language positions Gotts along a specific aesthetic axis:

* **Not** crypto-bro neon. **Not** fintech gradient pastels. **Not** web3 maximalist noise.
* **Yes** private banking. **Yes** Bloomberg terminal. **Yes** Porsche configurator.
* Think: What would a Swiss vault's digital interface look like if it were designed by engineers who also love typography?

See [prd/website/design/01-overview.md](/docs/website/website/design/01-overview.md) for the full design system specification.

***

## Rationale

**Gotts** is secure, permissionless infrastructure for Agent Capital Markets. The tagline "No Safer Place" reflects the core design principle: a protocol designed to hold capital that agents cannot afford to lose, with 15 independent security layers ensuring no single point of failure.

The name "AgenticVaults" was used in early research and some legacy PRD sections. It has been fully replaced by "Gotts Vaults" in all canonical documents.